From the daily archives: Friday, November 18, 2011


Recognise spoke to Nin Castle, the queen of ethical fashion fortress Goodone. The award-winning label is not only famed for its recycling and upcycling methods but also for its innovative and stylish designs whic have impressed the likes of Topshop and supermarket buyers. Not only has the label scooped a cabinet full of prestigious fashion awards, it has its very own TV programme and has almost recently collaborated with sports brand Puma working on special edition trainers.Goodone is also helping to educate next generation of designers and entrepreneurs by remaining involved with colleges, universities and ethical fashion networks to promote ideas for designing, producing and consuming responsibly..

How important is sustaining the environment to your label and do you think more could be done to encourage designers to use ethical techniques
Sustainable issues are very important to us. I think they are important to most people; it’s just that as a designer, you’re not taught how to design with sustainability in mind. I believe it’s more a matter of educating designers rather than encouraging them.

You are heavily involved in the education of young designers and entrepreneurs. What practical advice would you give to a designer trying to set up a label?
Just start and figure it out along the way, be prepared to be wrong and always listen to people with more experience than yourself. Try getting help and advice from pretty much anyone you can. Get good at funding applications and competitions.

Do you have any style tips for eco friendly wannabe fashionistas?
Try to buy straight from the designers. Personally we love to have contact with our customers and we will do anything to make you happy. Also to tie your shoes together when you put them in the textile recycling bins.

What do you say to those who turn their noses up at upcycled clothing?
Unless your garment has ‘new wool’ in the fabric description, you might as well be wearing recycled yarn anyway. Upcycling has been around for a long time and the industry in Italy has always been recycling wool by breaking it down back to the fibre and spinning it into new yarn. These recycling techniques are now expanding again and lots of companies like us are popping up everywhere. So either you already have a garment from recycled fabric, or you will one day soon!

What sets you apart from other ethical fashion designers?
We try to make clothes that don’t look ‘eco’ in any way. We are concerned with how clothes look and feel, as we are about what they are made from. I think this approach helps.

In your opinion, who is the best-dressed celebrity right now?
I’m a bit of a dunce when it comes to celebrities I’m afraid, but i do like Moon Dog because for better or worse, he used to make all his own clothes.

words: photography: Cleo Davis